Experiential & Event Marketer

Scaling Brands Through Experiential marketing and Building Teams

Jason Calabrese is a seasoned professional with over 15 years of experience in event production, experiential marketing, and large-scale activations. With a proven track record of executing high-profile sports, PR events, and tradeshows. Jason has worked with global brands to create impactful, memorable experiences that resonate with audiences and drive meaningful engagement.

Jason’s expertise spans the entire event lifecycle, from strategic planning and creative development to seamless on-site execution and post-event analysis. His portfolio includes managing premier sports activations such as at the NBA and MLB All-Star Games, producing immersive fan activations at Super Bowl events, and leading Verizon’s NFL sponsorship program, which delivered a 21% increase in audience engagement across 15 stadiums. Jason has also been instrumental in the production of large-scale concerts and festivals, including Bonnaroo and Formula 1 hospitality experiences, blending logistics with creativity to elevate audience experiences.

Key accomplishments include:

Orchestrating multimillion-dollar experiential activations with budgets ranging from $500K to $10M+
Leading experiential campaigns like The House of Walker, engaging over 168,000 attendees across 1,100 events
Delivering premium brand activations at major sporting and entertainment events, including creating bespoke fan engagement strategies
Building and mentoring high-performing teams to execute programs in dynamic and fast-paced environments

With a passion for crafting immersive experiences and a commitment to excellence, Jason is a trusted leader in event production and experiential marketing. His ability to blend strategic thinking with creative execution has made him a sought-after partner for brands looking to connect with audiences

LETS GET TO WORK

Event Production Experience and Capabilities

I bring over 15 years of comprehensive experience in event production, specializing in planning and executing large-scale activations, corporate events, and experiential marketing programs. My expertise spans the full event lifecycle, from initial concept and strategy to flawless on-site execution and post-event analysis. I have successfully led high-profile projects for global brands, including managing logistics for trade shows, directing sponsorship activations for major sports partnerships, and producing luxury experiential campaigns.

Key strengths include:

Strategic Planning: Developing event strategies aligned with business objectives to ensure impactful audience engagement.
Vendor and Stakeholder Management: Building strong relationships with vendors, agencies, and cross-functional teams to streamline communication and ensure seamless delivery.
Budget and Logistics Oversight: Managing complex budgets and timelines, optimizing resources to achieve results within constraints.
Creative Execution: Translating brand messaging into memorable experiences through innovative event designs and activations.
On-Site Leadership: Ensuring smooth operations, troubleshooting in real-time, and delivering exceptional experiences under tight deadlines.

My passion for delivering high-quality events and my commitment to excellence have enabled me to drive meaningful results, enhance brand presence, and create lasting impressions for both clients and consumers.